Fidget Toys

Fidget Toys Market Outlook

The global Fidget Toys market is projected to reach USD 3.5 billion by 2035, reflecting a robust CAGR of 10.3% during the forecast period from 2025 to 2035. The increasing awareness regarding mental health and the effectiveness of fidget toys in managing stress and anxiety among various demographics, including children and adults, is a significant growth driver. Additionally, a surge in the prevalence of Attention Deficit Hyperactivity Disorder (ADHD) and Autism Spectrum Disorder (ASD) diagnoses has led to greater demand for specialized fidget products that aid in therapeutic processes. The expanding reach of e-commerce platforms has also made these toys more accessible to consumers across diverse regions, further propelling market growth. This combination of factors suggests a vibrant and expanding Fidget Toys market that caters to a wide array of consumer needs.

Growth Factor of the Market

The growth of the Fidget Toys market is primarily driven by an increasing acknowledgment of the role these toys play in stress relief and improved focus. As more individuals, particularly children and adolescents, face mounting pressures from academic and social environments, the demand for effective coping mechanisms is surging. Furthermore, fidget toys have gained recognition in educational settings where they are utilized to enhance concentration in classrooms, particularly for students with ADHD or learning disabilities. In recent years, mental health awareness campaigns have also highlighted the importance of emotional well-being, which has led to wider acceptance of fidget toys as tools for promoting relaxation and clarity of thought. The ongoing advancements in product design and material types are also contributing to the appeal of fidget toys, with manufacturers innovating to create more attractive, durable, and engaging products tailored to specific consumer preferences.

Key Highlights of the Market

• Expected market growth driven by increased mental health awareness.
• Growing usage of fidget toys in educational and therapeutic settings.
• Innovative product designs attracting a wider consumer base.
• Expansion of online and retail distribution channels enhancing accessibility.
• Diverse application areas, including stress relief and focus improvement.

By Product Type

Spinners:

Fidget spinners have emerged as one of the most popular types of fidget toys due to their simple design and engaging spinning mechanism. Originally designed to keep hands busy, these toys help relieve anxiety and provide sensory stimulation. Their portable nature allows users to carry them easily, making them a favored choice among students and professionals alike. The rise of social media has further propelled the popularity of fidget spinners, with numerous videos showcasing tricks and challenges associated with their use. As a result, fidget spinners remain a forefront product in the fidget toy market, leading to continuous innovations in designs, colors, and materials to cater to varying consumer preferences.

Cubes:

Fidget cubes have gained traction for their multi-faceted design that offers various tactile options, appealing to users seeking diverse sensory experiences. Each side of the cube has different features, such as buttons, switches, and gliding surfaces, that provide different fidgeting experiences. This versatility makes fidget cubes particularly attractive to individuals with sensory processing disorders or those who experience heightened anxiety in stressful situations. The compact size of fidget cubes allows for discreet use in public spaces, promoting their supply in workplaces and schools. As awareness of their benefits continues to grow, fidget cubes are solidifying their position as a mainstay in the fidget toy market.

Stress Balls:

Stress balls are classic fidget toys that have been utilized for years to relieve tension and improve hand strength. Made from various materials such as rubber or gel, they offer a satisfying squishy texture that can be manipulated to release pent-up frustration. Their effectiveness in promoting relaxation and improving focus has made them popular not only among children but also among adults dealing with workplace stress. The market has also seen innovations in the types of stress balls, from those filled with different materials to those that are scented or have unique shapes. This evolution ensures that stress balls continue to be a favored choice for stress relief among an extensive consumer demographic.

Fidget Rings:

Fidget rings have emerged as stylish yet functional fidget toys that cater to adults and older teens looking for a discreet way to manage anxiety and fidgeting tendencies. These rings often feature spinning bands or moving parts that can be rotated or twisted, providing tactile engagement without drawing excessive attention. Their design allows wearers to incorporate fidgeting into their daily lives while maintaining a professional appearance. As more individuals seek fashionable ways to cope with stress, fidget rings are becoming increasingly popular, with various designs and materials available to suit different tastes and preferences.

Fidget Pens:

Fidget pens are a unique blend of functionality and sensory engagement, serving as both writing instruments and fidget toys. Featuring various interactive elements such as clickers, rollers, and spinners, these pens allow users to fidget during meetings or study sessions without disturbing others. The dual purpose of fidget pens makes them appealing in professional settings where traditional fidget toys might be inappropriate. The rise of fidget pens aligns with the growing trend towards mindfulness and focusing techniques, as they help users maintain concentration and alleviate stress. This market segment is poised for growth as more companies incorporate fidget pens into their employee wellness programs.

By Application

Stress Relief:

Fidget toys are widely recognized for their effectiveness in alleviating stress and anxiety. Individuals facing overwhelming life pressures can find solace in the tactile engagement these toys provide. By engaging the hands and focusing attention, users can distract themselves from stressors and promote a sense of calm. This application has garnered attention in corporate environments, where fidget toys are integrated into wellness programs to help employees manage stress. The growing awareness of mental health issues has further solidified the role of fidget toys as vital tools in stress management, prompting advancements in product designs that cater to this specific need.

Anxiety Reduction:

The use of fidget toys for anxiety reduction is rapidly gaining traction, particularly among children and adults dealing with anxiety disorders. The sensory features of fidget toys provide an outlet for nervous energy, helping users feel more grounded and secure. In therapeutic settings, these toys are often recommended by mental health professionals as part of coping strategies for anxiety management. As individuals become more aware of their mental health needs, the demand for fidget toys designed specifically for anxiety alleviation continues to rise, reinforcing their importance in both personal and therapeutic contexts.

ADHD Management:

Fidget toys play a pivotal role in managing Attention Deficit Hyperactivity Disorder (ADHD) symptoms by helping users channel their excess energy into focused movements. These toys enable individuals to engage their hands while maintaining attention on tasks or conversations, which can be particularly beneficial in educational and work environments. Numerous studies have highlighted the effectiveness of fidget toys in enhancing concentration and minimizing distractions for those with ADHD. As such, many educators and therapists are increasingly integrating fidget toys into their practices, further driving the demand for products tailored to this segment.

Autism Therapy:

Fidget toys have become essential tools in autism therapy, providing sensory stimulation and helping individuals with autism manage anxiety and focus challenges. These toys are especially effective in promoting self-soothing behaviors during overwhelming situations. Occupational therapists often recommend various fidget toys, depending on the sensory preferences of the individual. The market is responding by developing products specifically designed for autism therapy, enhancing accessibility to resources that support sensory and emotional needs. As awareness and understanding of autism grow, the demand for specialized fidget toys continues to rise, ensuring their place within therapeutic frameworks.

Focus Improvement:

Fidget toys have been widely adopted for their ability to enhance focus among users, particularly in learning and professional environments. By providing a sensory outlet, these toys allow individuals to channel distractions and maintain their attention on the primary task at hand. Schools and workplaces are increasingly recognizing the benefits of incorporating fidget toys into daily routines, especially for those who struggle with concentration. As research continues to support the positive impacts of fidgeting on cognitive performance, the utilization of fidget toys for focus improvement is expected to gain momentum, further contributing to their market growth.

By Distribution Channel

Online Stores:

Online stores have emerged as a significant distribution channel for fidget toys, allowing consumers to explore a wide range of products from the comfort of their homes. The accessibility of e-commerce platforms enables consumers to compare various fidget toys, read reviews, and make informed purchasing decisions. Moreover, online retailers often provide exclusive deals and discounts, making fidget toys more affordable for a larger audience. With the rise of social media marketing, many brands are utilizing targeted ads to reach potential customers directly, driving sales through online channels significantly. This trend is expected to continue, with online stores playing an increasingly essential role in the Fidget Toys market.

Retail Stores:

Retail stores, including supermarkets and general merchandise outlets, have remained vital distribution channels for fidget toys, offering instant access to consumers. These physical locations provide an opportunity for consumers to see and feel the products before making a purchase, which can enhance customer satisfaction. Retailers are capitalizing on the growing demand for fidget toys by dedicating shelf space to these products, often creating specialized sections to attract attention. Seasonal promotions and in-store displays also help stimulate sales, making retail stores an essential aspect of the distribution landscape for fidget toys.

Specialty Stores:

Specialty stores, particularly those focusing on toys, games, and educational resources, have become crucial distribution channels for fidget toys. These stores typically offer a curated selection of high-quality products that cater to a niche market, appealing to customers seeking unique or innovative fidget solutions. The knowledgeable staff in specialty stores can provide personalized recommendations based on individual needs, enhancing the shopping experience. Furthermore, these stores often host events or workshops that promote the benefits of fidget toys, helping to raise awareness and drive sales in this segment.

Toy Stores:

Traditional toy stores continue to be a primary distribution channel for fidget toys, particularly among children and families. These stores often feature colorful displays and interactive elements that attract young consumers and their parents. The emphasis on educational and developmental benefits associated with fidget toys makes them a popular choice for parents seeking effective tools for their children. As the market for fidget toys expands, toy stores are increasingly incorporating a variety of fidget products to cater to this growing demand, ensuring they remain relevant in the competitive retail landscape.

Department Stores:

Department stores serve as a significant distribution channel for fidget toys, providing consumers with a wide selection of products across various categories. The placement of fidget toys in department stores enhances visibility and accessibility, allowing customers to easily incorporate these toys into their shopping routines. With frequent promotions and seasonal sales, department stores attract price-sensitive consumers looking for fidget toys at competitive prices. The convenience of one-stop shopping further solidifies department stores as essential contributors to the overall Fidget Toys market, accommodating diverse consumer needs.

By Material Type

Plastic:

Plastic is the most widely used material in the manufacturing of fidget toys due to its versatility, durability, and cost-effectiveness. Fidget toys made from plastic come in various shapes, sizes, and colors, allowing for extensive customization and appealing designs. The lightweight nature of plastic fidget toys makes them highly portable, catering to users who want to carry them on the go. Additionally, plastic can be molded into intricate designs, enhancing functionality and sensory engagement. As a result, plastic remains a dominant material type in the Fidget Toys market, attracting both manufacturers and consumers alike.

Metal:

Fidget toys made from metal provide a sense of sophistication and durability that appeals to adult consumers. The weight and tactile properties of metal fidget toys offer a unique sensory experience compared to plastic options. Many metal fidget toys, such as spinners and rings, are designed with aesthetics in mind, featuring polished finishes and intricate patterns. The longevity of metal toys makes them a worthwhile investment for users seeking high-quality fidget products. As the demand for premium fidget toys grows, metal as a material type is gaining popularity among consumers looking for both function and style.

Silicone:

Silicone has emerged as a favored material for fidget toys due to its soft texture, flexibility, and safety features. Many fidget toys designed for younger children incorporate silicone as a primary material, as it is non-toxic and easy to clean. The tactile experience of silicone fidget toys, such as squeezable stress balls or textured rings, offers an engaging sensory outlet for users. The variety of colors and designs available in silicone fidget toys allows for significant customization, making them appealing to a broad audience. The growing consciousness regarding health and safety among consumers has further propelled the demand for silicone fidget toys.

Wood:

Wooden fidget toys provide a natural and eco-friendly alternative to synthetic materials, appealing to environmentally conscious consumers. The unique textures and finishes of wood add to the sensory experience, making these toys particularly attractive for users seeking a tactile engagement with organic materials. Wooden fidget toys often come in classic designs, such as cubes or balls, which emphasize simplicity and functionality. As sustainability continues to be a critical focus for consumers, wooden fidget toys are poised for growth, catering to the demand for eco-friendly products in the market.

Fabric:

Fabric fidget toys, such as plush stress balls or textured sensory bags, offer unique sensory experiences through their softness and flexibility. These toys are particularly appealing to younger children, providing a safe and comforting outlet for fidgeting tendencies. The use of fabric allows for a wide range of colors, patterns, and textures, enhancing the visual and tactile appeal of fidget toys. Fabric fidget toys are often machine washable, ensuring easy maintenance and longevity, which is an attractive feature for parents. The growing interest in sensory toys across demographics further boosts the demand for fabric fidget products.

By Region

The Fidget Toys market exhibits significant regional variations, influenced by cultural attitudes towards mental health and stress management. North America holds a leading position in the global market, accounting for approximately 35% of the total market share in 2025. The increasing prevalence of ADHD and anxiety disorders, coupled with rising awareness of the benefits of fidget toys, has contributed to robust growth in this region. The market in North America is projected to grow at a CAGR of 11.2% through 2035, driven by innovations in product designs and expanding distribution channels. Retail and online platforms are expected to remain key contributors, enhancing accessibility and visibility of fidget toys.

Europe ranks as the second-largest market for fidget toys, comprising around 25% of the global share. Countries such as the United Kingdom and Germany are key players, with a growing emphasis on incorporating fidget toys into educational and therapeutic settings. The increasing recognition of mental health issues across Europe has led to a surge in demand for fidget toys as effective coping tools. As the market evolves, manufacturers are expected to localize their offerings to cater to regional preferences and promote culturally relevant products. The growth rate in Europe is forecasted to be around 9.8%, indicating a steady yet significant increase in the adoption of fidget toys.

Opportunities

The Fidget Toys market is poised for numerous opportunities, particularly as awareness regarding mental health continues to rise globally. Increased public discourse about stress management and coping strategies has led to a heightened demand for fidget toys across various demographics. As educational institutions recognize the benefits of fidget toys for students with special needs, opportunities for collaboration with schools and organizations are expanding. Manufacturers can capitalize on this trend by developing targeted marketing campaigns aimed at educators and parents, showcasing the educational and therapeutic benefits of these toys. Additionally, the rise of social media influencers promoting fidget toys could create viral trends that further boost sales and brand visibility. The opportunity to innovate with new materials and designs tailored to specific functions and demographics presents an avenue for growth within the market.

Moreover, the increasing trend of mindfulness and self-care practices provides a fertile ground for fidget toys to be marketed as essential tools for emotional well-being. Companies can explore partnerships with mental health professionals to promote the use of fidget toys in therapeutic settings, potentially leading to endorsement deals that enhance credibility. Additionally, the integration of technology in fidget products, such as mobile apps that provide guided exercises or track usage, could cater to tech-savvy consumers looking for modern solutions to manage stress and anxiety. Overall, the Fidget Toys market is rife with opportunities for expansion, innovation, and strategic collaborations that can significantly enhance its growth trajectory.

Threats

While the Fidget Toys market shows promising growth prospects, it also faces several threats that could hinder its expansion. One of the primary challenges is the saturation of the market with low-quality products that may not deliver the desired benefits to consumers. As more players enter the market, there is a risk of oversaturation, leading to price wars and diminishing profit margins. This situation can result in a decline in the overall quality of products available, potentially damaging consumer trust and brand reputation. Additionally, the perception of fidget toys as mere novelty items may hinder their acceptance in professional and educational settings. Overcoming these misconceptions will require effective marketing strategies that emphasize the therapeutic benefits and practical applications of fidget toys.

Another significant threat to the Fidget Toys market is regulatory scrutiny concerning product safety, particularly for toys marketed to children. Stricter regulations could impose stringent quality control and safety testing requirements, leading to increased production costs for manufacturers. This could ultimately reduce the availability of affordable options for consumers, impacting overall sales. Moreover, the global supply chain disruptions caused by unforeseen events, such as pandemics or natural disasters, could affect the availability of raw materials or increase shipping costs, further complicating the market landscape. Manufacturers must remain vigilant and adaptable to mitigate these threats while continuing to innovate and meet consumer demands in a competitive environment.

Competitor Outlook

• SpinMaster Ltd.
• Hasbro, Inc.
• Goliath Games
• Tangle Creations
• Fidgetland
• Stress Balls Inc.
• WikkiStix
• Fun and Function
• SENSORY University
• Bouncy Bands
• Fat Brain Toys
• Learning Resources
• Zuru
• Kangaroo Manufacturing
• Fidget Factory

The competitive landscape of the Fidget Toys market is characterized by a mix of established brands and emerging startups, all vying for market share by offering innovative products tailored to diverse consumer needs. Major players like SpinMaster Ltd. and Hasbro, Inc. have solidified their positions by leveraging their extensive distribution networks and brand recognition to capture a wide audience. These companies invest heavily in research and development to create new fidget products that not only engage consumers but also highlight the therapeutic benefits of fidgeting. As such, they play a crucial role in shaping market trends and consumer preferences.

Emerging companies such as Fidgetland and Tangle Creations are gaining traction by focusing on unique product offerings that cater to specific demographics and use cases. These brands often adopt a niche marketing approach, targeting consumers looking for specialized fidget solutions for conditions such as ADHD and autism. Their focus on quality, design, and functionality allows them to differentiate themselves in a crowded market. Additionally, many of these startups are leveraging social media to connect with consumers directly, promoting their products through influencer marketing and user-generated content, which has proven effective in reaching younger audiences.

As the Fidget Toys market continues to grow, collaboration and partnerships between manufacturers, educators, and mental health professionals will likely shape the competitive landscape. Companies that recognize the importance of social responsibility and focus on producing safe, eco-friendly products are expected to resonate with consumers increasingly concerned about sustainability. Overall, the competitive environment is dynamic, with both established brands and new entrants driving innovation and meeting the evolving needs of consumers in the Fidget Toys market.

• 1 Appendix

  • 1.1 List of Tables
  • 1.2 List of Figures

• 2 Introduction

  • 2.1 Market Definition
  • 2.2 Scope of the Report
  • 2.3 Study Assumptions
  • 2.4 Base Currency & Forecast Periods

• 3 Market Dynamics

  • 3.1 Market Growth Factors
  • 3.2 Economic & Global Events
  • 3.3 Innovation Trends
  • 3.4 Supply Chain Analysis

• 4 Consumer Behavior

  • 4.1 Market Trends
  • 4.2 Pricing Analysis
  • 4.3 Buyer Insights

• 5 Key Player Profiles

  • 5.1 Zuru
    • 5.1.1 Business Overview
    • 5.1.2 Products & Services
    • 5.1.3 Financials
    • 5.1.4 Recent Developments
    • 5.1.5 SWOT Analysis
  • 5.2 WikkiStix
    • 5.2.1 Business Overview
    • 5.2.2 Products & Services
    • 5.2.3 Financials
    • 5.2.4 Recent Developments
    • 5.2.5 SWOT Analysis
  • 5.3 Fidgetland
    • 5.3.1 Business Overview
    • 5.3.2 Products & Services
    • 5.3.3 Financials
    • 5.3.4 Recent Developments
    • 5.3.5 SWOT Analysis
  • 5.4 Bouncy Bands
    • 5.4.1 Business Overview
    • 5.4.2 Products & Services
    • 5.4.3 Financials
    • 5.4.4 Recent Developments
    • 5.4.5 SWOT Analysis
  • 5.5 Hasbro, Inc.
    • 5.5.1 Business Overview
    • 5.5.2 Products & Services
    • 5.5.3 Financials
    • 5.5.4 Recent Developments
    • 5.5.5 SWOT Analysis
  • 5.6 Goliath Games
    • 5.6.1 Business Overview
    • 5.6.2 Products & Services
    • 5.6.3 Financials
    • 5.6.4 Recent Developments
    • 5.6.5 SWOT Analysis
  • 5.7 Fat Brain Toys
    • 5.7.1 Business Overview
    • 5.7.2 Products & Services
    • 5.7.3 Financials
    • 5.7.4 Recent Developments
    • 5.7.5 SWOT Analysis
  • 5.8 Fidget Factory
    • 5.8.1 Business Overview
    • 5.8.2 Products & Services
    • 5.8.3 Financials
    • 5.8.4 Recent Developments
    • 5.8.5 SWOT Analysis
  • 5.9 SpinMaster Ltd.
    • 5.9.1 Business Overview
    • 5.9.2 Products & Services
    • 5.9.3 Financials
    • 5.9.4 Recent Developments
    • 5.9.5 SWOT Analysis
  • 5.10 Fun and Function
    • 5.10.1 Business Overview
    • 5.10.2 Products & Services
    • 5.10.3 Financials
    • 5.10.4 Recent Developments
    • 5.10.5 SWOT Analysis
  • 5.11 Tangle Creations
    • 5.11.1 Business Overview
    • 5.11.2 Products & Services
    • 5.11.3 Financials
    • 5.11.4 Recent Developments
    • 5.11.5 SWOT Analysis
  • 5.12 Stress Balls Inc.
    • 5.12.1 Business Overview
    • 5.12.2 Products & Services
    • 5.12.3 Financials
    • 5.12.4 Recent Developments
    • 5.12.5 SWOT Analysis
  • 5.13 Learning Resources
    • 5.13.1 Business Overview
    • 5.13.2 Products & Services
    • 5.13.3 Financials
    • 5.13.4 Recent Developments
    • 5.13.5 SWOT Analysis
  • 5.14 SENSORY University
    • 5.14.1 Business Overview
    • 5.14.2 Products & Services
    • 5.14.3 Financials
    • 5.14.4 Recent Developments
    • 5.14.5 SWOT Analysis
  • 5.15 Kangaroo Manufacturing
    • 5.15.1 Business Overview
    • 5.15.2 Products & Services
    • 5.15.3 Financials
    • 5.15.4 Recent Developments
    • 5.15.5 SWOT Analysis

• 6 Market Segmentation

  • 6.1 Fidget Toys Market, By Application
    • 6.1.1 Stress Relief
    • 6.1.2 Anxiety Reduction
    • 6.1.3 ADHD Management
    • 6.1.4 Autism Therapy
    • 6.1.5 Focus Improvement
  • 6.2 Fidget Toys Market, By Product Type
    • 6.2.1 Spinners
    • 6.2.2 Cubes
    • 6.2.3 Stress Balls
    • 6.2.4 Fidget Rings
    • 6.2.5 Fidget Pens
  • 6.3 Fidget Toys Market, By Material Type
    • 6.3.1 Plastic
    • 6.3.2 Metal
    • 6.3.3 Silicone
    • 6.3.4 Wood
    • 6.3.5 Fabric
  • 6.4 Fidget Toys Market, By Distribution Channel
    • 6.4.1 Online Stores
    • 6.4.2 Retail Stores
    • 6.4.3 Specialty Stores
    • 6.4.4 Toy Stores
    • 6.4.5 Department Stores

• 7 Competitive Analysis

  • 7.1 Key Player Comparison
  • 7.2 Market Share Analysis
  • 7.3 Investment Trends
  • 7.4 SWOT Analysis

• 8 Research Methodology

  • 8.1 Analysis Design
  • 8.2 Research Phases
  • 8.3 Study Timeline

• 9 Future Market Outlook

  • 9.1 Growth Forecast
  • 9.2 Market Evolution

• 10 Geographical Overview

  • 10.1 Europe - Market Analysis
    • 10.1.1 By Country
      • 10.1.1.1 UK
      • 10.1.1.2 France
      • 10.1.1.3 Germany
      • 10.1.1.4 Spain
      • 10.1.1.5 Italy
  • 10.2 Fidget Toys Market by Region
  • 10.3 Asia Pacific - Market Analysis
    • 10.3.1 By Country
      • 10.3.1.1 India
      • 10.3.1.2 China
      • 10.3.1.3 Japan
      • 10.3.1.4 South Korea
  • 10.4 Latin America - Market Analysis
    • 10.4.1 By Country
      • 10.4.1.1 Brazil
      • 10.4.1.2 Argentina
      • 10.4.1.3 Mexico
  • 10.5 North America - Market Analysis
    • 10.5.1 By Country
      • 10.5.1.1 USA
      • 10.5.1.2 Canada
  • 10.6 Middle East & Africa - Market Analysis
    • 10.6.1 By Country
      • 10.6.1.1 Middle East
      • 10.6.1.2 Africa

• 11 Global Economic Factors

  • 11.1 Inflation Impact
  • 11.2 Trade Policies

• 12 Technology & Innovation

  • 12.1 Emerging Technologies
  • 12.2 AI & Digital Trends
  • 12.3 Patent Research

• 13 Investment & Market Growth

  • 13.1 Funding Trends
  • 13.2 Future Market Projections

• 14 Market Overview & Key Insights

  • 14.1 Executive Summary
  • 14.2 Key Trends
  • 14.3 Market Challenges
  • 14.4 Regulatory Landscape

Segments Analyzed in the Report

The global Fidget Toys market is categorized based on

By Product Type

• Spinners
• Cubes
• Stress Balls
• Fidget Rings
• Fidget Pens

By Application

• Stress Relief
• Anxiety Reduction
• ADHD Management
• Autism Therapy
• Focus Improvement

By Distribution Channel

• Online Stores
• Retail Stores
• Specialty Stores
• Toy Stores
• Department Stores

By Material Type

• Plastic
• Metal
• Silicone
• Wood
• Fabric

By Region

• North America
• Europe
• Asia Pacific
• Latin America
• Middle East & Africa

Key Players

• SpinMaster Ltd.
• Hasbro, Inc.
• Goliath Games
• Tangle Creations
• Fidgetland
• Stress Balls Inc.
• WikkiStix
• Fun and Function
• SENSORY University
• Bouncy Bands
• Fat Brain Toys
• Learning Resources
• Zuru
• Kangaroo Manufacturing
• Fidget Factory