Swim Goggles

Swim Goggles Market Outlook

The global swim goggles market is projected to reach approximately USD 1.2 billion by 2033, with a compound annual growth rate (CAGR) of around 6.5% during the forecast period from 2025 to 2035. This growth can be attributed to the increasing participation in water sports and fitness activities, which have amplified the demand for specialized swim goggles tailored to meet varying needs across recreational and competitive domains. Furthermore, the growing trend of swimming as a recreational activity among diverse age groups, coupled with advancements in technology that enhance the quality and functionality of swim goggles, are significant factors driving market growth. Additionally, rising disposable incomes and improved awareness regarding eye protection while swimming have further fueled the demand for swim goggles, enhancing their market presence globally. As more individuals recognize the importance of quality swim gear, especially goggles that offer comfort, clarity, and UV protection, the market is expected to witness robust expansion.

Growth Factor of the Market

Several pivotal growth factors are contributing to the expansion of the swim goggles market. Firstly, the rising popularity of swimming as a competitive sport has led to an increased demand for high-performance swim goggles, particularly among professional athletes and competitive swimmers. These goggles are designed to offer superior fit and hydrodynamics, ensuring that athletes can train effectively without any hindrance. Secondly, the growth of the fitness industry has sparked interest in recreational swimming, leading to a rise in the number of people participating in aquatics for fitness and leisure. This trend has driven manufacturers to create diverse products tailored to casual swimmers of all ages. Thirdly, technological advancements, such as the introduction of anti-fog coatings and UV protection in swim goggles, have significantly improved consumer experience and satisfaction. Moreover, growing awareness regarding the importance of protecting one's eyes from chlorine and other harmful substances found in swimming pools has also increased the demand for quality swim goggles. Lastly, the convenience of online shopping and the expansion of e-commerce channels have made swim goggles more accessible to consumers, further boosting overall market growth.

Key Highlights of the Market

• Projecting a CAGR of 6.5% from 2025 to 2035, indicating robust market growth.
• Increased participation in water sports contributing significantly to demand.
• Technological advancements enhancing product features and consumer satisfaction.
• Expanding online retail channels providing easier access to consumers.
• Growing awareness of eye protection during swimming activities among different age groups.

By Product Type

Racing Goggles

Racing goggles are specifically designed for competitive swimmers, offering a streamlined shape that minimizes drag in the water. These goggles are crafted from high-quality materials like silicone and polycarbonate to ensure a snug fit and prevent water leakage. Their low-profile design often features a wide field of vision, enabling athletes to maintain awareness of their surroundings during competitions. Additionally, racing goggles frequently incorporate advanced anti-fog technology and UV protection, enhancing performance and comfort. The increasing number of swimming competitions and the emphasis on performance-driven products have propelled the demand for racing goggles, making them a significant segment within the swim goggles market.

Recreational Goggles

Recreational goggles are designed primarily for casual swimmers and individuals engaging in leisure activities in water. These goggles focus more on comfort and ease of use rather than performance metrics, making them suitable for families and non-competitive swimmers. They typically come in a variety of styles, colors, and sizes, catering to adults and children alike. Features may include soft silicone seals for comfort, adjustable straps for a secure fit, and tinted or mirrored lenses to reduce glare. As more individuals opt for swimming as a recreational activity, the demand for recreational goggles has surged, contributing significantly to the overall market growth.

Prescription Goggles

Prescription goggles cater specifically to swimmers who require vision correction, allowing them to swim comfortably without the need for contact lenses. This segment has seen increased demand, particularly among older adults and individuals with specific vision needs. Prescription goggles can be customized to match the wearer’s prescription, providing clarity while swimming. The integration of advanced lens technology ensures that these goggles are not only functional but also comfortable, with features such as anti-fog and UV protection. As the aging population grows and the importance of maintaining an active lifestyle becomes more pronounced, the prescription goggles segment is expected to continue its upward trajectory.

Kids Goggles

Kids goggles are specially designed for younger swimmers, focusing on safety, comfort, and fun. These goggles typically come in vibrant colors and appealing designs to attract children, making swimming more enjoyable. The materials used in kids' goggles are lightweight and flexible, ensuring that they fit securely on small faces without causing discomfort. Additionally, many kids' goggles feature anti-fog coatings and UV protection, allowing for safer swimming experiences in pools and open water. With the increasing emphasis on teaching children swimming skills early on, the market for kids' goggles is experiencing substantial growth as parents prioritize eye safety for their children.

Fitness Goggles

Fitness goggles are targeted at adults who engage in swimming as a form of exercise rather than competition. These goggles are designed to provide comfort and functionality for longer swim sessions, featuring adjustable straps and cushioned seals to prevent discomfort. Fitness goggles often incorporate anti-fog technology and UV protection to enhance usability in various swimming environments. As more individuals recognize the benefits of swimming as a full-body workout, the demand for fitness goggles has risen correspondingly, contributing to the overall expansion of the swim goggles market.

By Application

Competition

The competition segment dominates the swim goggles market, representing the highest demand due to the rigorous requirements of competitive swimming. Goggles designed for competition must provide a secure fit, hydrodynamic design, and an unobstructed field of vision, allowing athletes to perform at their peak. The introduction of innovative features such as anti-fog lenses and UV protection has further enhanced the functionality of competition goggles, making them an essential component of an athlete's gear. With the increase in swimming competitions worldwide, including events in schools, colleges, and professional leagues, the market for competition-specific goggles is expected to continue thriving.

Training

The training application segment is closely linked to competition but focuses on swimmers' preparation for races. Training goggles are designed for comfort and durability, accommodating longer practice sessions without causing discomfort or distraction. These goggles often have adjustable straps and cushioned seals to ensure a snug fit, reducing the risk of water leakage. As more individuals pursue swimming for training purposes, whether for fitness or competitive readiness, the demand for training goggles has seen significant growth, contributing to the overall expansion of the swim goggles market.

Recreation

The recreation segment encompasses a wide range of casual swimming activities, catering to individuals and families enjoying leisure time in pools, lakes, or oceans. Recreational goggles prioritize comfort and ease of use, making them suitable for various water environments. The vibrant styles and colors available in this segment attract casual swimmers, particularly children and families. As swimming is recognized for its health benefits and as a fun activity, the recreational goggles market is on an upward trajectory, driven by increasing public interest in aquatic leisure activities.

Underwater Exploration

The underwater exploration segment includes products designed for snorkelers and divers who seek to experience aquatic life in various environments. Goggles in this category often feature enhanced visibility and comfort for extended periods underwater. With the growing popularity of diving and snorkeling as recreational activities, the demand for specialized goggles has increased significantly. These goggles often come with additional features such as wider lenses and anti-reflective coatings to improve visibility. As adventure tourism continues to grow, the underwater exploration segment of the swim goggles market is likely to expand further, reflecting the increasing interest in water-based activities.

Others

The “Others” category encompasses various niche applications of swim goggles, including those used for therapeutic purposes, such as swim goggles designed for individuals with specific medical conditions. This segment may also include goggles designed for unique environments, such as cold water or high-salt concentration areas. While this category may not dominate the market share, it reflects the growing recognition of diverse swimming needs and the importance of tailored solutions within the swim goggles landscape.

By Distribution Channel

Online Stores

Online stores have emerged as one of the most significant distribution channels for swim goggles, driven by the convenience they offer consumers. E-commerce platforms allow customers to browse a vast selection of goggles from various brands, enabling them to make informed purchasing decisions based on reviews, specifications, and prices. Additionally, online retailers often provide competitive pricing and promotional offers, which attract price-sensitive customers. The growth of digital payment methods and improved logistics have further facilitated the shift towards online shopping, contributing to the increasing market share of swim goggles sold through e-commerce channels.

Specialty Sports Stores

Specialty sports stores focus primarily on athletic and outdoor gear, making them a vital distribution channel for swim goggles. These stores provide a curated selection of high-quality products, catering to serious swimmers and athletes who seek performance-driven gear. The expert staff in these outlets can offer personalized recommendations based on individual needs, enhancing the shopping experience. Specialty stores often host events and competitions, creating a community around swimming and water sports, which further drives customer loyalty and brand affinity. As more consumers recognize the value of specialized products, the relevance and market share of specialty sports stores continue to grow.

Department Stores

Department stores serve as a traditional distribution channel for swim goggles, offering a range of products from various brands under one roof. These stores appeal to a broad consumer base, from families looking for recreational goggles to athletes seeking competitive gear. The convenience of shopping for swim goggles alongside other household items makes department stores an attractive option for many consumers. Additionally, seasonal promotions and discounts often boost sales during peak swimming months. While the growth in e-commerce has impacted department stores, they continue to play a vital role in the distribution of swim goggles, particularly for casual shoppers.

Hypermarkets/Supermarkets

Hypermarkets and supermarkets provide consumers with easy access to swim goggles, particularly during peak swimming seasons. These large retail formats often carry a limited selection of popular brands and styles, catering primarily to families and casual swimmers. The convenience of purchasing swim goggles alongside groceries and other everyday items drives foot traffic and encourages impulse purchases. However, the lack of specialized knowledge compared to specialty stores may limit the selection of high-performance products. Nevertheless, hypermarkets and supermarkets remain an essential distribution channel for swim goggles, particularly in regions with high participation rates in swimming activities.

Others

This category encompasses various alternative distribution channels for swim goggles, including local markets, sports event stalls, and pop-up shops at swimming competitions. While these channels may not generate significant sales volume compared to traditional outlets, they provide unique opportunities for brands to engage directly with consumers. These direct marketing strategies can enhance brand visibility and foster customer loyalty. Furthermore, local shops may offer tailored products that cater to specific regional preferences, accommodating consumers who seek unique or culturally relevant swim goggles.

By Lens Type

Polarized

Polarized lenses are designed to reduce glare from reflective surfaces, making them an ideal choice for swimmers who frequent open water and bright environments. These lenses enhance visibility by filtering out horizontally polarized light, allowing for clearer vision when swimming in sunny conditions. Polarized swim goggles are particularly popular among recreational swimmers and snorkelers who appreciate the added comfort and safety that reduced glare provides. As awareness of the benefits of polarized lenses increases, the demand for goggles featuring this technology is expected to grow alongside recreational swimming activities.

Mirrored

Mirrored lenses reflect light, providing additional protection against glare while also enhancing the style of the goggles. These lenses are favored by competitive swimmers, as they can help maintain focus and visibility in bright swimming pool environments or outdoors. Mirrored goggles often offer UV protection, making them suitable for both competition and recreational swimming. As aesthetics play a significant role in consumers' purchasing decisions, the popularity of mirrored lenses is likely to continue growing, particularly among younger swimmers who prioritize style alongside functionality.

Tinted

Tinted lenses are designed to enhance visibility in different lighting conditions, with various colors available to suit individual preferences. These lenses are beneficial for swimmers who train outdoors or participate in competitions in varying environments. The tint helps reduce eye strain and discomfort in bright light, making swimming more enjoyable. Tinted goggles cater to both competitive and recreational swimmers, with growing demand as consumers recognize the importance of adapting their swim gear to specific conditions. As more individuals engage in swimming as a fitness activity, the need for specialized tinted lenses is likely to see continued growth.

Clear

Clear lenses are the most versatile option available, providing clear vision in indoor pools and low-light conditions. These lenses are often favored by competitive swimmers who require optimal clarity during training sessions and competitions. Clear lenses typically do not offer UV protection but are suitable for environments where glare is not a significant concern. As swimming pools become more popular, the demand for goggles with clear lenses remains steady, catering to both serious athletes and casual swimmers looking for practicality and comfort.

Prescription

Prescription lenses are a crucial offering for swimmers who require vision correction, allowing them to participate comfortably in aquatic activities. These goggles can be customized to meet the wearer’s unique prescription, ensuring clarity and safety while swimming. As awareness of the importance of vision correction grows, particularly among older adults, the demand for prescription swim goggles is increasing. Manufacturers are focusing on enhancing the comfort and functionality of prescription goggles, integrating features such as anti-fog technology and UV protection to improve the overall swimming experience.

By Region

The swim goggles market is witnessing considerable growth across various regions, with North America and Europe leading in market share. North America is expected to hold approximately 35% of the global market share, bolstered by the high participation rates in swimming activities and the presence of several prominent swimwear brands. The region is also characterized by a heightened focus on competitive swimming, with numerous swimming events and competitions driving the demand for specialized goggles. Furthermore, technological advancements and an emphasis on eye protection among recreational swimmers are contributing to the continued growth of the swim goggles market in North America. The market in North America is projected to grow at a CAGR of 7% during the forecast period.

In Europe, the swim goggles market is also experiencing significant growth, with an expected market share of around 30%. The increasing popularity of swimming as both a competitive sport and a recreational activity is driving demand for various types of goggles. Countries such as Germany, the UK, and France are notable markets within Europe due to their emphasis on competitive swimming and water sports. Additionally, the growing awareness of health and fitness trends within the region has led to an increase in participation rates in swimming activities, further bolstering the demand for swim goggles. The Asia Pacific region is witnessing rapid growth as well, with an increasing number of individuals taking up swimming as a fitness activity and the rising popularity of swimming competitions. This region is projected to grow at a CAGR of 8% during the forecast period.

Opportunities

The swim goggles market presents a plethora of opportunities for manufacturers and brands looking to expand their reach. One significant opportunity lies in the growing trend of water-based fitness programs, such as aqua aerobics and water jogging. As more fitness enthusiasts discover the benefits of water exercises, there is a corresponding increase in demand for swim goggles designed specifically for these activities. Manufacturers can capitalize on this trend by developing comfort-oriented goggles equipped with features such as anti-fog lenses and adjustable straps, catering to fitness enthusiasts seeking reliable options for their workouts. Additionally, there is potential for innovation in eco-friendly swim goggles, utilizing sustainable materials and manufacturing processes to attract environmentally conscious consumers. As sustainability becomes an integral part of consumer preferences, brands that offer eco-friendly products may differentiate themselves in a competitive market.

Another notable opportunity exists in the market for prescription swim goggles. As the global population ages and vision correction becomes a necessity for many, the demand for prescription goggles is poised for significant growth. Brands that offer customizable options and integrate advanced lens technology will have a competitive advantage. Furthermore, expanding distribution channels, particularly through e-commerce platforms, presents a major opportunity for reaching a wider consumer base. With increasing reliance on online shopping, establishing a strong online presence and collaboration with e-commerce platforms can boost sales and brand visibility. The potential to tap into emerging markets, particularly in Asia and Latin America, also presents an opportunity for growth as swimming becomes a popular recreational and competitive activity in these regions.

Threats

Despite the promising growth prospects in the swim goggles market, several threats could hinder market expansion. One significant threat is the intense competition among established brands and new entrants in the market. With numerous players vying for market share, price wars can ensue, leading to reduced profit margins for companies. Additionally, the presence of counterfeit products in the market could pose a challenge, as consumers may inadvertently purchase substandard goggles that do not provide the necessary performance or safety features. The proliferation of low-cost alternatives may discourage consumers from investing in higher-quality products, impacting overall market growth.

Another threat to the swim goggles market is the potential for fluctuating raw material prices, particularly for materials such as silicone and polycarbonate used in the production of goggles. Variations in the availability and cost of these materials could lead to increased production costs, forcing manufacturers to either absorb the costs or pass them on to consumers, which may adversely affect sales. Furthermore, changing consumer preferences and trends can also impact the market dynamics. As consumers become more health-conscious, they may shift their focus towards other fitness activities, potentially reducing the emphasis on swimming and, consequently, swim goggles. Brands must remain agile and responsive to these changes to mitigate potential threats effectively.

Competitor Outlook

• Speedo
• Aqua Sphere
• TYR Sport
• Zoggs
• Maru
• FINIS
• Swans
• Cressi
• Arena
• Gul
• Roxy
• Oakley
• Adidas
• Nike
• View

The competitive landscape of the swim goggles market is characterized by a mixture of established brands and emerging players, each striving to capture a share of the growing demand. Companies such as Speedo, Aqua Sphere, and TYR Sport are among the market leaders, known for their innovative designs and high-performance swim goggles tailored to various applications. Speedo, for instance, has a long-standing reputation in the swimming industry, leveraging its expertise to create products that cater to both competitive and recreational swimmers. The brand's commitment to research and development ensures that its offerings remain at the forefront of technological advancements, providing athletes with cutting-edge solutions for optimal performance.

Aqua Sphere has carved a niche in the market with its focus on comfort and visibility, offering an extensive range of goggles suitable for various aquatic activities. The company's commitment to quality and performance has garnered a loyal customer base among swimmers of all levels. Similarly, TYR Sport emphasizes performance-driven products, often collaborating with professional athletes to gather insights for their designs. These established brands continue to invest in marketing and sponsorships to enhance brand visibility and attract a wider audience, particularly in competitive swimming circles.

Emerging players also pose a competitive threat to established brands as they bring fresh perspectives and innovative designs to the market. Companies like Zoggs and Maru are known for their stylish and affordable swim goggles, appealing to younger consumers and families. Their emphasis on comfort, colorful designs, and functionality has allowed them to carve a place in the market. Market entrants often leverage social media and influencer marketing to reach their target audience effectively, propelling brand awareness and recognition. The dynamic nature of the swim goggles market necessitates that companies remain flexible and responsive to consumer trends, ensuring their products align with the evolving demands of swimmers.

• 1 Appendix

  • 1.1 List of Tables
  • 1.2 List of Figures

• 2 Introduction

  • 2.1 Market Definition
  • 2.2 Scope of the Report
  • 2.3 Study Assumptions
  • 2.4 Base Currency & Forecast Periods

• 3 Market Dynamics

  • 3.1 Market Growth Factors
  • 3.2 Economic & Global Events
  • 3.3 Innovation Trends
  • 3.4 Supply Chain Analysis

• 4 Consumer Behavior

  • 4.1 Market Trends
  • 4.2 Pricing Analysis
  • 4.3 Buyer Insights

• 5 Key Player Profiles

  • 5.1 Gul
    • 5.1.1 Business Overview
    • 5.1.2 Products & Services
    • 5.1.3 Financials
    • 5.1.4 Recent Developments
    • 5.1.5 SWOT Analysis
  • 5.2 Maru
    • 5.2.1 Business Overview
    • 5.2.2 Products & Services
    • 5.2.3 Financials
    • 5.2.4 Recent Developments
    • 5.2.5 SWOT Analysis
  • 5.3 Nike
    • 5.3.1 Business Overview
    • 5.3.2 Products & Services
    • 5.3.3 Financials
    • 5.3.4 Recent Developments
    • 5.3.5 SWOT Analysis
  • 5.4 Roxy
    • 5.4.1 Business Overview
    • 5.4.2 Products & Services
    • 5.4.3 Financials
    • 5.4.4 Recent Developments
    • 5.4.5 SWOT Analysis
  • 5.5 View
    • 5.5.1 Business Overview
    • 5.5.2 Products & Services
    • 5.5.3 Financials
    • 5.5.4 Recent Developments
    • 5.5.5 SWOT Analysis
  • 5.6 Arena
    • 5.6.1 Business Overview
    • 5.6.2 Products & Services
    • 5.6.3 Financials
    • 5.6.4 Recent Developments
    • 5.6.5 SWOT Analysis
  • 5.7 FINIS
    • 5.7.1 Business Overview
    • 5.7.2 Products & Services
    • 5.7.3 Financials
    • 5.7.4 Recent Developments
    • 5.7.5 SWOT Analysis
  • 5.8 Swans
    • 5.8.1 Business Overview
    • 5.8.2 Products & Services
    • 5.8.3 Financials
    • 5.8.4 Recent Developments
    • 5.8.5 SWOT Analysis
  • 5.9 Zoggs
    • 5.9.1 Business Overview
    • 5.9.2 Products & Services
    • 5.9.3 Financials
    • 5.9.4 Recent Developments
    • 5.9.5 SWOT Analysis
  • 5.10 Adidas
    • 5.10.1 Business Overview
    • 5.10.2 Products & Services
    • 5.10.3 Financials
    • 5.10.4 Recent Developments
    • 5.10.5 SWOT Analysis
  • 5.11 Cressi
    • 5.11.1 Business Overview
    • 5.11.2 Products & Services
    • 5.11.3 Financials
    • 5.11.4 Recent Developments
    • 5.11.5 SWOT Analysis
  • 5.12 Oakley
    • 5.12.1 Business Overview
    • 5.12.2 Products & Services
    • 5.12.3 Financials
    • 5.12.4 Recent Developments
    • 5.12.5 SWOT Analysis
  • 5.13 Speedo
    • 5.13.1 Business Overview
    • 5.13.2 Products & Services
    • 5.13.3 Financials
    • 5.13.4 Recent Developments
    • 5.13.5 SWOT Analysis
  • 5.14 TYR Sport
    • 5.14.1 Business Overview
    • 5.14.2 Products & Services
    • 5.14.3 Financials
    • 5.14.4 Recent Developments
    • 5.14.5 SWOT Analysis
  • 5.15 Aqua Sphere
    • 5.15.1 Business Overview
    • 5.15.2 Products & Services
    • 5.15.3 Financials
    • 5.15.4 Recent Developments
    • 5.15.5 SWOT Analysis

• 6 Market Segmentation

  • 6.1 Swim Goggles Market, By Lens Type
    • 6.1.1 Polarized
    • 6.1.2 Mirrored
    • 6.1.3 Tinted
    • 6.1.4 Clear
    • 6.1.5 Prescription
  • 6.2 Swim Goggles Market, By Application
    • 6.2.1 Competition
    • 6.2.2 Training
    • 6.2.3 Recreation
    • 6.2.4 Underwater Exploration
    • 6.2.5 Others
  • 6.3 Swim Goggles Market, By Product Type
    • 6.3.1 Racing Goggles
    • 6.3.2 Recreational Goggles
    • 6.3.3 Prescription Goggles
    • 6.3.4 Kids Goggles
    • 6.3.5 Fitness Goggles
  • 6.4 Swim Goggles Market, By Distribution Channel
    • 6.4.1 Online Stores
    • 6.4.2 Specialty Sports Stores
    • 6.4.3 Department Stores
    • 6.4.4 Hypermarkets/Supermarkets
    • 6.4.5 Others

• 7 Competitive Analysis

  • 7.1 Key Player Comparison
  • 7.2 Market Share Analysis
  • 7.3 Investment Trends
  • 7.4 SWOT Analysis

• 8 Research Methodology

  • 8.1 Analysis Design
  • 8.2 Research Phases
  • 8.3 Study Timeline

• 9 Future Market Outlook

  • 9.1 Growth Forecast
  • 9.2 Market Evolution

• 10 Geographical Overview

  • 10.1 Europe - Market Analysis
    • 10.1.1 By Country
      • 10.1.1.1 UK
      • 10.1.1.2 France
      • 10.1.1.3 Germany
      • 10.1.1.4 Spain
      • 10.1.1.5 Italy
  • 10.2 Swim Goggles Market by Region
  • 10.3 Asia Pacific - Market Analysis
    • 10.3.1 By Country
      • 10.3.1.1 India
      • 10.3.1.2 China
      • 10.3.1.3 Japan
      • 10.3.1.4 South Korea
  • 10.4 Latin America - Market Analysis
    • 10.4.1 By Country
      • 10.4.1.1 Brazil
      • 10.4.1.2 Argentina
      • 10.4.1.3 Mexico
  • 10.5 North America - Market Analysis
    • 10.5.1 By Country
      • 10.5.1.1 USA
      • 10.5.1.2 Canada
  • 10.6 Middle East & Africa - Market Analysis
    • 10.6.1 By Country
      • 10.6.1.1 Middle East
      • 10.6.1.2 Africa

• 11 Global Economic Factors

  • 11.1 Inflation Impact
  • 11.2 Trade Policies

• 12 Technology & Innovation

  • 12.1 Emerging Technologies
  • 12.2 AI & Digital Trends
  • 12.3 Patent Research

• 13 Investment & Market Growth

  • 13.1 Funding Trends
  • 13.2 Future Market Projections

• 14 Market Overview & Key Insights

  • 14.1 Executive Summary
  • 14.2 Key Trends
  • 14.3 Market Challenges
  • 14.4 Regulatory Landscape

Segments Analyzed in the Report

The global Swim Goggles market is categorized based on

By Product Type

• Racing Goggles
• Recreational Goggles
• Prescription Goggles
• Kids Goggles
• Fitness Goggles

By Application

• Competition
• Training
• Recreation
• Underwater Exploration
• Others

By Distribution Channel

• Online Stores
• Specialty Sports Stores
• Department Stores
• Hypermarkets/Supermarkets
• Others

By Lens Type

• Polarized
• Mirrored
• Tinted
• Clear
• Prescription

By Region

• North America
• Europe
• Asia Pacific
• Latin America
• Middle East & Africa

Key Players

• Speedo
• Aqua Sphere
• TYR Sport
• Zoggs
• Maru
• FINIS
• Swans
• Cressi
• Arena
• Gul
• Roxy
• Oakley
• Adidas
• Nike
• View